Customer expectations, experiences, and relationships are changing dramatically for companies in almost every industry. Traditional go-to-market capabilities that once guaranteed success are now just table stakes in a rapidly evolving competition.
Marketing intelligence is gathering data relevant to the marketing efforts of an organization, analyzing that data to accurately and efficiently guide the decision-making process of campaigns.
A scream -or rather a roar- that breaks the noise of theories and concepts of leadership. It is a heartbreaking set of notions of the new leader in organizations. It is the change that the World needs: the conventional leader is dead ... Long live the King!
PhD. in Management of Organizational Leadership, Information Systems and Technology (Business Intelligence Applied to Marketing Processes)
PhD. in Technological Growth and Sociocultural Renewal (adapted to Information and Marketing Communications Technologies)
Oriented to Advertising Strategic Planning and Management of Advertising Companies
Co-founder and Senior External Consultant of Marketing Intelligence and Customer Experience
Recruitment, Subject Planning, Relationship Management and orientation of MBA Students, participation and creation of Retention and New Entry programs... Professor of Strategic Marketing, Customer Behavior and Marketing Intelligence.
Management of all educational levels in Ensenada International Campus: High School, Bachelor's and Graduates, as well as Head of the International Program Areas, Library, Psicopedagogical, and 237 faculties linked to each program.
Passionate professional, very competent and excellent teamworker, it is a pleasure to discuss with him multiple approaches and scenarios to develop the best possible version of the work. A tireless curiosity, a lot of energy and an affable but assertive character make Oscar a professional with whom it is always interesting to work with. Maybe the future will cross us again!!
Oscar is a great instructor and very enthusiastic with his students, he also has a great deal of knowledge in E-Commerce, E-Marketing, Social media, etc. I strongly recommend him for any assignment as an instructor in his field of expertise.
Oscar is a cheerful person, with great interpersonal skills and very "easy going". His knowledge of the marketing/advertising sector was of immense help to the company and the lucky students that learnt with him, as were other personal skills as the languages, etc. Oscar definitely adds value to whatever he does, becoming an important team player in any group or company.
Oscar is without a doubt one of the best teachers I have ever had. Fully focused on the practical application of the theory. Able to make learning last and to remove from the students all their concerns and prepare them professionally.
Oscar is a true "Marketing Man", without a doubt; His understanding of Marketing and his extensive knowledge of its implications is evident. Personal Branding is undoubtedly one of his strongest points, as is his ability to think outside the box, with creativity and innovation.
Oscar was one of the teachers I had the pleasure to learn more. Its methodology based on a very practical approach, allowed us the possibility of uncovering our creative and communication talents. A very enriching experience based on demand and innovation that makes it unforgettable.