69 ways to make love with brands. Topics: Marketing Strategy and Customer Experience.
Some of the methods outlined in this book can be controversial and extremely disruptive. Personally, I use some of the technics to get the maximum ROI, but you probably never dare to...

On your own judgment, use what you learn here, responsibly, at your own risk. If you decide to use them (all the 69 ways), I strongly advise you to do right to help your customers and clients. If you use this to sell a product or service, warn him of the unexpected effectiveness might happens. If you use it to take advantage of others, control them or hurt them, I can guarantee you that it will return in the form of Karma. The universe has a way of balancing everything, whether you believe in those things or not. With all this in mind, enjoy the Path to the amazing MerkaSutra.

NeuroMarketing in Action. Topics: From NeuroMarketing Research to Marketing Strategy.
For the development, writing, layout and design of this book, NLP (Neurolinguistic Programming) and NeuroJumping® techniques have been used, making it more than possible that in a few months you and your clients will experience some changes in your purchasing behaviors and consumption of different products and / or services. The writer and the publisher are aware of the effects that were intended to be achieved, so they declare that there is no health risks, although it may affects the health of your wallet. The author and publisher assume no responsibility for the misuse of these techniques.

Brands cooked with Love, Good Tasting and Harmony. Topics: Restaurant's Branding and Positioning Strategy.
Your Brand is not an "only one time" and defined dish. Like any recipe that prides itself on being unique and original, your Brand evolves with each ingredient that is added, depending on the customer that tastes our dish —their mood, their circumstances on that day, who accompanies them that day...— depending on the climate, the city or the neighborhood, city or country where the business is..., if we deliver the dish to your home, the packaging in which we send it to you, where you are going to eat it -office, home- and all this will shape the first experience and the final sensation, that will remain of our Brand.
This is the real recipe that will shape and determine what that customer thinks and remember your Brand. In order to cook a strong and relevant Brand in your customers' mind, you must add to the recipe something that you cannot measure or buy with money: a perception of Unique Value. Do we cook together?

High Impact Leadership. Topics: A new concept of Leadership from the young leaders of today.
This book is intended to be a scream - or rather a roar - to break the noise of leadership theories and concepts. It is a heartbreaking set of notions of The New Leader in organizations, who have long been forced to hide in the undergrowth, waiting ... lurking for now to finally jump on their prey ... without fear of what they might say on their leadership outside the established.
A new kind of Leadership determined by passion and intensity -even wildness- with which will break the conventional paradigm of leadership. This Fearless Leadership is here to stay, reaching its most abrupt limits, tearing the skin of the business and institutional frameworks, both public and private. It is the change that the World needs: the conventional leader is dead ... Long live the King!

Effective Entrepreneurship in 7 comfortable steps. Topics: Entrepreneurship for everyone.
Do you know where good ideas come from? Yes, the good ones, not the mediocre ones, not the ones we have to solve an immediate problem, or the ones to get out of trouble ... It's a kind of idea we believe we are all intrinsically interested in. We want to be more creative. We want to come up with the best business ideas.

We want our organization, our company or institution to be the most innovative. For starters, we have looked at this problem from an environmental perspective. What are the spaces that have historically led to unusual rates of creativity and innovation? There are 7 recurring patterns, which are repeated over and over again, and they are crucial for the creation of ventures that are unusually innovative. Do you want to be part of our EmprendeHub?

New Trends on Corporate WebDesign. Topics: Design and WebDesign Principles to be more with less resources.
This book, aimed at all communicators, designers and marketing professionals in general, deals with the use of the internet as a tool for bringing the company closer to its audiences. It implies an adaptation both in ease of access and attractiveness.

It tries to demonstrate the importance of graphic design in business or corporate communication on the internet. Only if we talk about objectives met with the best tools available on the website will we reach the degree of efficiency that is considered necessary.