©OscarBarrosoHuertas 2020 • OscarBarrosoMKT • MKTMAN

Hi, I'm Oscar

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what I do

My specialization

Marketing Strategy

Customer expectations, experiences, and relationships are changing dramatically for companies in almost every industry. Traditional go-to-market capabilities that once guaranteed success are now just table stakes in a rapidly evolving competition.

Marketing Intelligence (Online+BI)

Marketing intelligence is gathering data relevant to the marketing efforts of an organization, analyzing that data to accurately and efficiently guide the decision-making process of campaigns.

Fearless High Impact Leadership

A scream -or rather a roar- that breaks the noise of theories and concepts of leadership. It is a heartbreaking set of notions of the new leader in organizations. It is the change that the World needs: the conventional leader is dead ... Long live the King!

resume

Last Education

Marketing Intelligence Doctorate
University of Phoenix, AR, USA
Jan 2017 - Mar 2020

PhD. in Management of Organizational Leadership, Information Systems and Technology (Business Intelligence Applied to Marketing Processes)

New Information Technologies Doctorate
University CEU San Pablo, Madrid, Spain
Oct 2000 - Jun 2006

PhD. in Technological Growth and Sociocultural Renewal (adapted to Information and Marketing Communications Technologies)

Master of Business Administration (MBA)
Nebrija School of Business + IAA, New York, USA
Oct 2004 - Jun 2006

Oriented to Advertising Strategic Planning and Management of Advertising Companies

Experience

MARKETING INTELLIGENCE SR.ADVISOR
BCauseBe Marketing (BCB), San Diego CA, USA
Apr 1999 - Present

Co-founder and Senior External Consultant of Marketing Intelligence and Customer Experience

MBA COORDINATION
CETYS University, Baja California,Mexico
Jan 2019 - Present

Recruitment, Subject Planning, Relationship Management and orientation of MBA Students, participation and creation of Retention and New Entry programs... Professor of Strategic Marketing, Customer Behavior and Marketing Intelligence.

DEAN OF ACADEMIC AFFAIRS
CETYS University, Baja California,Mexico
Apr 2016 - Jan 2019

Management of all educational levels in Ensenada International Campus: High School, Bachelor's and Graduates, as well as Head of the International Program Areas, Library, Psicopedagogical, and 237 faculties linked to each program.

about me
25
Years
Experience
Working

MarketingMan

Strategic Marketing, Customer Understanding and Marketing Intelligence Consultant, with 25 years of experience. Speaker, Author, Trainer and Teacher.
Marketing Strategy
100%
Marketing Intelligence
100%
Digital Marketing
100%
Campaigns

Trusted from Clients

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contact

OscarBarroso-Huertas

SAN DIEGO, CA 92110

contact@oscarbarroso.com

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